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Little Black Dress Initiative

Little Black Dress Initiative

The iconic Little Black Dress (LBD) is usually thought of as just a fashionable wardrobe staple – great for business or a fun night out.

Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty and related issues.

To date, the Junior League have Calgary has held 3 LBDI bringing awareness of period poverty in Canada.

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